Senior Marketing Coordinator/Designer
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Letter to Employers:
I am resourceful team player with ten years of progressively responsible experience
in marketing, graphics, web design and package design. I am passionate about
design and marketing, and have extensive experience in the development, creation,
and production of consumer-oriented marketing materials including, print advertising,
catalogs, packaging, brochures, website development, and point-of-purchase materials.
I am a responsible, flexible and a dependable designer and coordinator, that
generates quality work under tight deadlines and time constraints. I have six
years of experience in the engineering industry, three years in the automotive
accessory industry, with knowledge and experience in both Mac and PC platforms,
and also experienced in most of today's graphic's and HTML software.
Name: Pat Bailey
Contact Information
E-mail: pbgraphix@yahoo.com
Phone Number: 949-514-0292
Target Work Locations:
#1 - Irvine, CA
#2 - Newport Beach, CA
Willing to Relocate? No
Date Available:
Resume:
Marketing Manager (Irvine, California)
Engineering Firm
Currently
¨
Providing market research and update CIP programs;
¨
Responsible for the coordination of proposal materials, including reviewing
the RFP and outline a response, setting up kick-off meetings, assisting in
the strategy of the message, developing a schedule, distributing assignments,
and writing and editing the sections. Also, desktop publishing, graphics, printing,
production, binding and delivery;
¨
Writing, editing and developing qualification sections of proposals, statement
of qualification packages, and government forms;
¨
Developing marketing materials, such as project descriptions, experience lists,
company qualifications and staff resumes;
¨
Conducting RFP, RFQ searches;
¨
Coordinating presentations, recommending response strategy, developing presentation
materials, participating in presentation rehearsals, and gathering all audio-visual
equipment and peripherals;
¨
Leading weekly senior staff meetings, as well as all marketing and business
development meetings, discussing agendas, opening discussions and taking minutes,
writing and distributing minutes;
¨
Designing and implementing project websites;
¨
Coordinating, writing and designing brochures, flysheets and posters;
¨
Maintaining proposal log and following-up on proposals and debriefings;
¨
Scheduling and sharing workload with marketing coordinators and administrative
assistants;
¨
Tradeshow coordination and preparation, including graphics, research, etc.;
¨
Maintaining schedule of participants roles in proposals and presentations;
and
¨
Participating in Client Focused Marketing meetings, regarding existing and
potential strategic clients, as well as developing client capture plan and
assisting in implementing strategic concepts in developing strategic client
relationships.
Graphic Designer/Sr. Marketing Coordinator (Irvine, California)
UltraSystems Environmental Consulting Firm
4/2002–4/2004
Graphic Design/Layout/Pre-Production
¨ Created concepts, designs, layouts and prepared artwork for all marketing
materials, website and presentation materials, as well as proposals and proposal
covers;
¨
Accurately represented the company’s image and met the goals of each
specific project.
¨
Applied and followed the company style guidelines appropriately to maintain
consistency across marketing communications materials of all kinds;
¨
Utilized appropriate graphic design techniques for the development of all marketing
and sales collateral materials and presentations, including the utilization
of the appropriate software application for each project;
¨
Stayed up-to-date with new hardware and software products and associated design
methods.
¨
Consistently stayed current on advanced graphic design techniques and print
production processes to develop materials cost effectively, without sacrificing
quality;
¨
Ensured that all designs and selected materials allow each project to be complete
within budget and within time constraints;
¨
Proactively provided suggestions for reducing costs as appropriate;
¨
Graphically enhanced site plans, over-sized presentations and AutoCAD drawings;
¨
Worked for multiple project managers, and provided technical graphical support
for professional level engineering and planning reports, plans and presentations;
¨
Prepared complex graphics, including maps, flow charts, report covers and original
technical documents;
¨
Worked directly with clients to prepare and share graphics, AutoCAD files and
other documents for reports and presentations;
¨
Worked with outside vendors in the preparation of presentation boards and other
professional quality materials;
Marketing Functions
¨
Managed the marketing communications employees and controlled the flow of work
through the department;
¨
Lead bi-weekly marketing meetings; track action items and schedule/track separate
pursuit strategy sessions;
¨
Oversight in driving strategies for individual marketing efforts;
¨
Collaborated with executive staff on go/no go decisions;
¨
Ensured schedules are met and that the various aspects of the proposals (technical
scope, staff qualification and experience, biographical data, etc.) and other
marketing materials are accurate and delivered in a timely manner;
¨
Lead large and/or complex proposal efforts;
¨
Lead interview strategy sessions and coach rehearsals;
¨
Assisted in drafting, editing, proofing and preparing final copy for proposals,
statement of qualifications and write-ups.
Marketing Coordinator/Designer (Irvine, California)
The Owen Group, BFL Owen, Henrikson Owen & Associates, and Anderson Owen
9/2001–4/2002
¨
Created concepts, designs, layouts and prepares artwork for all marketing materials,
website and presentation materials, as well as proposals and proposal covers;
¨
Accurately represented the company’s image and meets the goals of each
specific project;
¨
Applied and follows the company style guidelines appropriately to maintain
consistency across marketing communications materials of all kinds;
¨
Utilized appropriate graphic design techniques for the development of all marketing
and sales collateral materials and presentations, including the utilization
of the appropriate software application for each project;
¨
Ensured that all designs and selected materials allow each project to be complete
within budget and within time constraints;
¨
Assisted in drafting, editing, proofing and preparing final copy for proposals,
statement of qualifications and write-ups;
¨
Organized and developed an archival image library;
¨
Graphically enhanced site plans, over-sized presentations and AutoCAD drawings;
¨
Worked for multiple project managers, and provided technical graphical support
for professional level engineering and planning reports, plans and presentations;
¨
Prepared complex graphics, including maps, flow charts, report covers and original
technical documents.
Marketing Manager/Graphic Designer (Santa Ana, California)
MotorVac Technologies, Inc.
4/2000–6/2001
¨
Managed the marketing communications employees and controlled the flow of work
through the department;
¨
Designed and produced, from concept to print, publications such as marketing
material, print ads, product catalogs, annual reports, multimedia, CD and all
advertising design using print and electronic media, as well as reviewed blue
lines, match prints, color keys, laser proofs and press runs for marketing
literature;
¨
Utilized digital camera and outside photographer for print ad design, Internet
site, tradeshow graphics and PowerPoint presentations for internal usage and
outside clients, sales reps and distributors;
¨
Planned and executed photo shoots for all new and existing products, as well
as providing talent for video productions and creating an image library;
¨
Collaborated with marketing team & staff to develop scripts for instructional
videos on new products;
¨
Coordinated and assisted in the production of instructional videos, master
tapes, VHS and PAL duplications;
¨
Maximized press exposure with press, editors, publishers, authored articles,
press releases and editorials;
¨
Proactively recommended for digitizing all videos to digital MPEG format for
viewing on computers, as well as utilizing the MPEG’s as a sales tool
for all sales representatives;
¨
Responsible for mass CD duplication;
¨
Collaborated with marketing team (with the assistance of outside design firms),
on all tradeshow booth design, tradeshow signage, graphics and clothing. Coordinated
all tradeshows with product, set-up, etc;
¨
Responsible for all database management, implementation, and coordinating mailings
on a timely basis;
¨
Managed website content development, design and execution, as well as implementation
of on-line Internet store with over 500 products;
¨
Managed several projects simultaneously, effectively and enthusiastically in
a multi-functional platform;
¨
Responsible for implementing marketing promotional campaigns and monitored
competitive advertising;
¨
Assisted Product Brand Manager with package design and preliminary prototype
drawings with features and benefits for new products, operating manuals, product
catalog sheets & brochures.
Marketing Creative Designer (Buena Park, California)
Test Rite Products Corporation
5/1999–4/2000
¨
Developed/designed Individual product packaging artwork, following General
Motor’s/AC Delco Guidelines;
¨
Over-seeing final artwork from main artwork department in Taiwan. Implementing
and changing existing packaging designs for better over-all appearance, as
well as new marketing sell sheets, catalogs and any new marketing materials;
¨
Created and upgraded graphics ability within a marketing department, which
included upgrading G3, Gateway PC, purchasing all new up-to-date software for
both Mac & PC;
¨
Added on external JAZ drives and Zip drives, along with a CD burner, scanner,
digital camera and Tektronix 780 printer;
¨
Re-designed existing and Upgraded AC Nielson Spaceman Merchandiser software
for the capabilities of building & designing plan-o-grams, utilizing online
image library of entire existing product for customers for in-store displays
of product;
¨
Communicated consistently with outside vendors, which included advertising
firms, P. R. firms, printers, etc.;
¨
Developed & implemented Power Point presentations for entire Test Rite,
ACDelco & GM Goodwrench line;
¨
Worked closely with outside firms to design new logos and packaging concepts
for future projects;
¨
Tradeshow experience (APAA), setting up and dismantling tradeshow booth, hotel
reservations, product shipping, all electrical, utilities, extra manpower,
signage, banners and marketing materials.
Graphic Designer/Marketing Coordinator (Irvine, California)
Fuscoe Engineering, Inc.
6/1998–5/1999
¨
Collaborated with project managers, engineers, architects and builders to develop
and design in-depth proposals with graphics and Auto-CAD site plans, digital
imagery and typesetting;
¨
Collaborated with engineers and project managers to develop extensive cost
estimates, SOQ’s and RFP’s;
¨
Responsible for all ad publication design, print collateral, and graphically
enhanced auto-CADD engineering drawings;
¨
Assisted in redesigning the Internet site with marketing team;
¨
Created image library utilizing digital camera;
¨
Prepared over-sized presentations for engineers and project managers, utilizing
Auto-CAD drawings, graphics and digital imagery;
¨
Maintained database and worked with marketing team for mass mailings;
Education
University of Phoenix, California – B.S., Marketing
Platt College, Newport Beach, California – AA, Graphic Design
Anchorage Community College, Anchorage, Alaska – Computer Programs
Newbridge College, Tustin, California – Computer Programs
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